BACKGROUND
This was a 2-week project where I was tasked with creating a brand from the bottom up. The visual style and identity of the brand is supposed to be based on an assigned designer. In my case, that was April Greiman. Deliverables included:​
Digital presense: website & app
Posters
Billboards
Merchandise
Digital advertisements
Typography & Color
OUR BRAND
Electric PlayGround is an EDM festival that transcends the ordinary and connects people through the universal language of music. With headliners like Fred again.., Dom Dolla, BICEP, and FISHER, EPG is the playground for artists to explore revolutionary approaches towards EDM.
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Our goal is to not only provide exceptional entertainment but also to explore the boundaries of electronic sounds with new methods and ways of thinking. We aim to set new standards in the live music industry and inspire festival-goers to create memories that last a lifetime.
OUR INSPIRATION
To embrace the spirit of pushing boundaries and embracing digital technology, we wanted to emulate April Greiman's Post-modernist and New Wave style in our brand identity.
OUR BRAND IDENTITY
Vibrant
Bold
Playful
Colors
Logo
Electric Cyan
#34E7FF
Amber Xanthous
#FFDF12
Fuschia Magenta
#FF2688
PHYSICAL PRESENCE
DIGITAL PRESENCE
